Selling your home is one of the most significant financial decisions you'll make. You deserve an agent who brings local Rochester market expertise, a verified track record, and a marketing plan designed to create real buyer competition — not just a sign in the yard and hope for the best.
Most agents list your home. We market it — across networks, platforms, and channels built to drive real buyer competition.
Your listing reaches remax.com — the most-visited real estate franchise website in the world — plus a global referral network spanning 110+ countries and 140,000+ agents. That's exposure no independent local agent can replicate.
RochesterRealEstateBlog.com draws thousands of local buyers monthly through 150+ in-depth local guides. Your home benefits from an established buyer audience most agents simply don't have.
We price based on verified GRAR MLS data and a thorough Comparative Market Analysis. The right list price is the single biggest driver of your final sale price — and we take it seriously.
Kyle and Keith Hiscock have served Greater Rochester since 1987. With 1,200+ combined career closings across Monroe, Ontario, Wayne, Livingston, and Orleans counties, our local knowledge runs deep.
64.8% of our listings have sold at or above asking price. Our sellers regularly receive multiple offers — and we know exactly how to navigate that process to maximize your net proceeds.
14+ years full-time means real estate is our only job. You'll never be handed to a junior agent or left chasing callbacks. Your listing gets our full attention from first conversation through closing day.
Every home we list follows a structured, proven process — beginning well before your home ever hits the MLS.
Before anything goes live, we conduct a thorough walkthrough to understand your home's strengths, your timeline, and your goals. Then we build a pricing strategy grounded in real MLS data — not gut feeling.
Detailed walkthrough to identify standout features and opportunities to strengthen buyer appeal
Full Comparative Market Analysis using verified GRAR MLS data, specific to your neighborhood and price range
Honest conversation about pricing strategy — the right list price generates more buyer activity, not less
Staging recommendations tailored to your home's layout and target buyer profile
Buyers decide whether to schedule a showing based almost entirely on what they see online first. We invest in professional-grade photography and video that presents your home the way it deserves to be seen.
Professional photography with HDR processing and natural light editing — see our photo prep guide for how to get your home ready
Full listing video walkthrough published to YouTube, social media, and all major platforms
Short-form vertical video optimized for Instagram Reels, TikTok, YouTube Shorts, and Facebook
3D virtual tour for relocation and out-of-area buyers who can't visit in person
Aerial drone photography for homes with acreage, waterfront access, or distinctive settings
The moment your home is listed, it reaches buyers across dozens of platforms simultaneously. We actively push your listing to every major destination where buyers search — including channels most agents don't have access to.
📍 Listed on all major real estate portals
📲 Shared across all our social channels
📣 Paid social advertising — your listing, targeted to active buyers
We don't just post your listing and hope people see it. We run paid ad campaigns built specifically around your property — targeting buyers by location, age, income, and home-buying behavior. The difference is measurable.
As REMAX Hall of Fame members, your listing carries the weight of the most recognized brand in real estate — trusted by buyers locally and globally.
Source: REMAX LLC brand data| 110+ Countries | 140K+ Agents | #1 Franchise Site |
The majority of buyers are represented by an agent. We work that side of the market proactively — because getting the right buyer's agent excited about your home is just as important as getting the buyer excited.
Direct outreach to active buyer's agents across the Greater Rochester market
Office-wide visibility across the full REMAX Realty Group agent network
Relocation buyer outreach through the REMAX national and international referral system
Clear, complete showing instructions that make it easy for agents to bring buyers quickly and confidently
We manage your showing schedule thoughtfully — making access easy for serious, motivated buyers while protecting your time and privacy. You'll never be left wondering what's happening.
Flexible showing scheduling through ShowingTime to maximize buyer access at convenient times
Showing feedback collected from every visiting agent and shared with you promptly
Regular seller updates so you always know where things stand — no guessing, no chasing us down
Candid, honest guidance if market feedback suggests a strategic conversation is needed
Getting an offer is exciting. Getting the right offer — the right price, the right terms, the right contingencies — is what we're focused on. We bring complete transparency to every offer so you can make a confident, fully informed decision.
Side-by-side offer comparison spreadsheet covering net proceeds, contingencies, financing strength, and closing timeline for every offer received
Plain-English explanation of each offer's strengths, risks, and what it means for your bottom line — including a clear look at costs of selling
Expert negotiation — countering, escalating, or accepting based on real-time market conditions
Proven experience managing multiple-offer situations and low-ball offers — we've navigated them many times and know how to work them in your favor
Full walkthrough of all contingencies so you understand exactly what you're agreeing to before signing
Many agents step back once the offer is accepted. We stay fully engaged through inspections, appraisals, attorney review, and closing day — because this is exactly where deals can fall apart if no one is paying attention.
Coordination with attorneys, lenders, inspectors, and title companies throughout
Guidance through the home inspection process and any repair negotiations that follow
Appraisal monitoring and active advocacy if the appraised value comes in below contract price
A clear closing timeline so nothing catches you off guard between accepted offer and closing day
Every listing gets a professionally produced walkthrough and a short-form social cut — reaching buyers wherever they spend their time.
| ▶ Full Listing Walkthrough
Professionally produced walkthrough published to YouTube, remax.com, and all major listing platforms — giving buyers a full sense of your home before they step inside. |
📱 Short-Form Social Cut
Vertical cuts built for Instagram Reels, TikTok, YouTube Shorts, and Facebook — designed to stop the scroll. |
Every review below comes from a verified seller client — people who trusted us with one of the biggest financial decisions of their lives.
"We held three days of showings and received an incredible 20+ offers, thanks to his excellent photos, listing description, and pricing strategy. He's the best, and I would hands down recommend him to anyone looking to sell."
"After using two Realtors in the past with underwhelming results, I signed with Kyle to sell my last property. It was the best real estate decision I ever made. He is head and shoulders above any of the Realtors I've worked with before."
"Once Kyle stepped in, our worries immediately disappeared. After seeing the professional photography and marketing Kyle put together, we realized going it alone would have been a huge mistake. The job he did was simply amazing."
"What stood out most was his transparency throughout the sale. Even after closing, when the attorneys accidentally charged me an extra half percent in commission, Kyle reached out and made sure that money was returned to me."
"As first-time sellers, he immediately calmed any nerves we had. The entire process felt smooth and well-managed from start to finish."
"Kyle was always available to answer my questions, provide expert advice, and guide me through every step with patience and care. His dedication to selling my home at the best price was truly impressive."
"Things happen fast in today's market and it can be stressful, but with Kyle it's okay to take your hands off the wheel. He's completely up to date on the latest ways to market, sell, and negotiate in your best interest."
"He communicated with me every day or when there was new news. Very honest throughout the process and made it very easy. NO STRESS! Very confident and positive."
RochesterRealEstateBlog.com ranks for searches buyers make every day. That audience belongs to us — not to a paid platform that disappears when a campaign budget runs out.
A realistic picture of how the process typically unfolds when you list with Hiscock Homes.
No pressure. No obligation. Just an honest conversation about your home, the current Rochester market, and what your best path forward looks like.
Or call us directly: 585-704-7095 · 10 Grove St, Pittsford NY 14534
Hiscock Homes at REMAX Realty Group · Serving Greater Rochester since 1987